Google Ads
Paid search without the waste
Most local Ads accounts burn budget on terms that were never going to convert. We cut those first, then build from what is left.
From £450 a month plus your ad spend
Who this is for
Businesses that need the phone to ring this month rather than in six, or that have an account currently setting money on fire.
What is going wrong
You are paying for clicks from people who were never going to call.
Google's own recommendations turned on broad match and now you are paying for searches in Croydon. The conversion tracking counts anyone who looked at the contact page. Someone reports 'leads' that nobody can match to an actual job.
What we do
Concretely.
Not “strategic alignment”. Things that either happened or did not.
- The waste cut first — that is usually week one, and it usually pays for us
- Tight geographic targeting, because you do not serve Croydon
- Conversion tracking that counts calls and forms, not page views
- Negative keywords, maintained, forever
- Landing pages that match the ad, because sending everyone to the home page is why it did not work
- Reporting in pounds and jobs, not impressions
The first 30 days
So you know what you are buying.
- 01
Week 1: audit and stop the bleeding.
- 02
Week 2: tracking fixed, so the next three weeks mean something.
- 03
Week 3: rebuild the campaign structure.
- 04
Week 4: first honest read on cost per enquiry.
What it costs
From £450 a month plus your ad spend
Your spend goes to Google directly, on your card. We never mark it up, and we will tell you when the answer is to spend less.
Straight answers
Questions people actually ask
- How much should I spend on Google Ads?
- For most local businesses in Horsham, £500 to £1,500 a month is enough to learn whether it works for you. Below about £300 the data is too thin to make decisions from, which means you are buying noise.
- Are Google Ads worth it for a small local business?
- Sometimes, and it depends entirely on whether people search for what you sell with intent to buy now. An emergency plumber, usually yes. A brand nobody searches for, usually no — and we will say so before taking your money.
Also
Fifteen minutes. No pitch.
A straight read on where you are losing enquiries, and whether it is worth paying anyone to fix it. Sometimes the answer is no.